Prof. Tina Choi, as a commercialization expert possessing strong entrepreneurial/intrapreneurial spirits and solid market practitioner experience, has a proven track record in managing the top-tier brands in FMCG & consumer electronics sectors in multinational corporations such as Dyson, Johnson & Johnson, Nestle, Unilever, PepsiCo, and Procter & Gamble. Crafting business insights and creating joint business value creation plans with various stakeholders to facilitate various product launches & business remodeling is her area of expertise. She also has good creativity & flair for identifying & developing in new approaches of selling or marketing of a diversified range of products, particularly by utilizing the advantages of e-commerce, digital and social media. She was also the Chief Marketing & Communications Officer in a TSX-listed biomedical technology firm as part of her new tech venture development and investor relations building experience. Currently, she is a slasher and entrepreneur who is actively involving in venture development & funding raising, corporate coaching & training, e-commerce & digital marketing and is a host of an internet TV Live program with the focus on career advice and executive & life coaching with the strategic application of Enneagram. She is also the Managing Director of Wisey International Company Limited which focused on commercial advisory and training & education.
Academia wise, Prof. Choi acquired both of her Bachelor of Business Administration (BBA) and Executive Master of Business Administration (EMBA) in the Chinese University of Hong Kong (CUHK). Since 2016, She has been assisting the Applied Entrepreneurship (remodeling & fund raising) of Pan-Asia Venture Development Platform (PAVD) as Executive Director – Global Venture Development. She has been appointed as Adjunct Assistant Professor in the Department of Management under CUHK Business school and is teaching in the MBA program on communications and presentation skills.
She was invited as the guest speakers for numerous business cases sharing talks in innovations in her expertise fields, in some big corporations and organizations like AIA, Chun Wo Development Holdings Limited, JCI Hong Kong Jayceettes etc., for their teams development & coaching; as well as serving as guest lecturers in CUHK (BBA & MBA) and National University of Singapore (MBA), by bringing the students with her over a decade of experience of being the key hiring managers or board interviewers for the top-tier MNCs.